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Video, Photo, Graphics, Marketing

Looking to improve your branding and social media presence?

Videography

This video was viewed over 250,000 times on Instagram and gained the account 850+ followers on its own.

This video was made for a Raleigh-based artist named Grace Boros who is also known as Gracabo Art online.

This video is from a collaborative post between Carolina Exotic Cars and Pack Motorsports Formula SAE.

Photography

Graphic Design

Marketing & Content Creation

Pack Motorsports FSAE

Pack Motorsports, the North Carolina State University Formula SAE team is formulated mostly by engineers with busy schedules and little time for branding and marketing. As a newcomer on the team, I made clear my previous graphic design expertise, which landed me the title of Marketing and Media Lead. Beginning my time, I emphasized building a larger following in hopes of landing more influential sponsorships and partnerships. My method for achieving this result was posting high-quality Instagram reels as often as my engineering schedule made possible and developing a brand image that new members could carry beyond my time.

Quick Results

  • 50% follower increase from February 2024 to April 2024

  • One single reel received 6000+ likes, 1250+ shares, 700+ Saves

  • Most popular post in team history, pulling in 250,000+ Views

  • Recognition from large companies in the manufacturing space

  • The second most popular reel received 45,000+ Views

Overarching Change

  • Improved design team sentiment toward the business team

  • Development of an autonomous business subsystem

Like what you’ve seen?